We recently published two introductory articles on API as a Product that I have been working on for the last couple of months to our company blog. (German only, sorry 😬.)

Part 1 (“Background und Business Modelle”) deals with the rise of APIs as a channel for corporate products and services. We also have a look at the agile API business model that Amazon developed following Jeff Bezos’ infamous API mandate.

In Part 2 (“Wertschöpungskete und Strategieroadmap”) we have a look at the API value chain and how API strategies can be used to create lasting value.